Supporting global expansion
Rubric makes AI translation work for your global content.
AI-enabled, human-led, zero hassle.
Supported by 30 years of localization experience.
Trusted by
Partnerships, not just projects
Rubric operates as a Language Services Integrator, bringing together AI, language services and workflow optimization into a single, governed approach.
"Rubric are THE champions of investing in partnering to deliver ideal solutions. The longevity and depth of our relationship make all the difference. It feels like a real partnership, and I know they’re always working in our best interests.”
- Craig Laurence, Technical Publications Manager at NICE
Our Approach
What's your top priority - Quality, Cost or Speed?
With Rubric, you don't have to settle for just one. With your business drivers in mind, we design a localization strategy that delivers all three.
With Rubric, you don't have to settle for just one. With your business drivers in mind, we design a localization strategy that delivers all three.
Cost-effective
Our automated workflows, smart CMS integration and efficient localization pipelines are built to reduce waste and drive long-term value - with every project becoming faster and more efficient through our continuous improvement process.
Fast turnaround times
Our agile development team builds and configures localization pipelines quickly. We use AI-assisted translation tools to minimize delays and reduce repetitive tasks - so you get to market faster with less manual overhead.
Quality you can trust
Our experts act as an extension of your team, becoming your consistent, on-brand voice across all markets. Every project is guided by a dedicated Project Manager who ensures alignment, accuracy and cultural relevance.
98%
on-time localization builds for development teams
83%
of Rubric clients have partnered with us for over 5 years
81%
of translators have worked with the same client accounts over 5 years
10+
years of partnership with 7 of our top 10 clients
*as of 2025
Why choose Rubric as your strategic localization partner?
30+ years of proven localization expertise.
Long-term partnership approach with measurable impact and continuous improvement.
Translations that capture context and nuance in your content, for all your markets.
Deep technical experience in automating workflows across any CMS or content format.
Continuous innovation in tools, workflows, and AI integration.
Smart, responsible use of AI, always guided by human quality expertise.
“Particularly I would say the human touch, meaning the attitude of project managers […]
It was a pleasure to work with them because communication was easy and it wasn’t just about work, timelines, schedules, fees, but about making everyone happy […]
it was very nice in terms of communication.”
-Stefano Sodaro, Italian Translator for Rubric since 1994
Expert Resources
At Rubric, we have always been at the cutting edge of translation and localization. Browse our blogs, eBooks, webinars and case studies to learn more, or subscribe below to receive regular updates.